Brand Guidelines
01
The foundation of everything we communicate. Waitz Energy exists at the intersection of technical building science and practical property advice.
Construction firms and refurbishment contractors face tighter energy regulations every year. MEES, Part L, SAP calculations, BREEAM targets - the compliance bar keeps rising, and getting it wrong costs real money in delays and rework.
Waitz Energy sits between the regulations and the build. We handle EPCs, airtightness testing, thermal imaging, and retrofit assessments so that construction teams can focus on building while we handle the energy performance side.
We work with developers, contractors, and project managers who need reliable assessment partners - not another consultant who disappears after the report.
The Reliable Partner
The specialist you call because they turn up, do the work properly, and send the certificate on time. Not the cheapest, not the flashiest - the one that doesn't create problems on your project.
Core tension: Deep technical knowledge delivered with zero ego. We're there to make your build compliant, not to lecture you about sustainability.
Option 1
"Build right.
Build compliant."
Direct. Speaks to the contractor's priority: get it done, get it signed off. No fluff.
Option 2
"Performance, proven."
Two words. Confident. Works on a van, on a hard hat, on a report cover. Says "we test, we certify, it's done."
Option 3
"Your build.
Our numbers."
Division of labour. You build, we measure. Partnership without overstepping. Slightly more casual.
Option 4
"The energy side.
Sorted."
Casual, British, confident. Like texting your mate who handles the energy compliance. "It's sorted."
Option 5
"Measure twice."
Plays on the old carpenter's rule. Implies precision, thoroughness. Everyone in construction gets it instantly.
Option 6
"Where builds
meet standards."
Positions Waitz as the bridge. Not regulatory, not construction - the point where they connect.
"Waitz Energy handles energy compliance for construction and refurbishment projects across Bedfordshire, Cambridgeshire and Hertfordshire. EPCs, airtightness testing, thermal imaging, SAP calculations, retrofit assessments - we slot into your project timeline and deliver the reports and certificates you need to stay on schedule. We work with developers, contractors, and project managers who want one reliable assessment partner across their portfolio."
LinkedIn / Full
Energy compliance and building performance assessments for construction and refurbishment projects. EPC surveys, airtightness testing, thermal imaging, SAP calculations, retrofit assessments. Bedfordshire, Cambridgeshire & Hertfordshire. One partner for every energy requirement on your build.
Twitter / Short
Energy assessments for construction projects. EPC | Airtightness | Thermal Imaging | SAP. Bedfordshire, Cambridgeshire & Hertfordshire. We handle compliance so you can build.
02
Three concepts explored. One recommended. The logomark should work at 16px favicon and on a van door.
Two concentric arcs forming a "W" shape. Minimal, geometric, timeless. Could be a luxury fashion brand, could be a tech company. The negative space between the arcs creates tension and movement. Scales from favicon to billboard.
A broken circle with a warm gradient gap. The circle represents wholeness and efficiency. The gap is the opportunity - the space where improvement happens. Feels premium, feels confident. Think Beats, think Vodafone. Simple mark that becomes iconic through repetition.
Two overlapping squares, offset. The overlap zone is the gold accent. Represents transformation - from one state to a better state. Geometric, bold, modern. Works great as a pattern element too. Think Figma, think Slack.
A continuous line that forms an abstract "W" and flows into itself. One unbroken stroke. Suggests efficiency, continuity, a closed loop. Elegant and distinctive. Harder to reproduce in very small sizes but striking on larger applications.
An abstract geometric mark - three parallelograms stacked to create depth and dimension. No reference to anything specific. Pure form. Feels architectural without being a building. Think Stripe, think Linear. Clean, tech-forward, premium.
Do
Don't
03
Built around deep forest green and warm gold. The green anchors trust and environmental seriousness. The gold adds warmth and premium feel without corporate coldness.
04
Two families. Inter for body and UI - it's what we use now and it works. DM Serif Display for headlines - adds warmth and distinction that Inter alone can't provide.
Display / Headlines
DM Serif Display
Elegant warmth. Traditional trust signals. Pairs with Inter's precision.
Use for: page titles, section headers, hero headlines, pull quotes. Not for body text.
Body / UI
Inter
Clean. Highly legible. Extensive weight range. Already in use - no reason to change what works.
Use for: body copy, navigation, buttons, labels, captions, form fields. Weights: 300-800.
Monospace / Technical
IBM Plex Mono
EPC Rating: B (82) | Air Permeability: 4.2 m³/h/m²
Use for: data points, technical figures, code, measurement values, report excerpts.
05
How the brand shows up in the real world. From screen to street.
Thermal Imaging
Infrared camera surveys that reveal hidden heat loss, insulation gaps, and moisture problems invisible to the naked eye.
Gabriel Varaljay
Director - Waitz Energy
+44 7XXX XXX XXX
gabriel@waitzenergy.com
waitzenergy.com
Energy Performance & Building Efficiency Specialists
Gabriel Varaljay
Director
gabriel@waitzenergy.com | waitzenergy.com
EPC Surveys | Airtightness Testing | Thermal Imaging
waitzenergy.com
Forest green body with gold accents. Logo left-aligned for readability. Services listed underneath. URL in gold for contrast.
Waitz Energy
Brand Guidelines v1.0 - May 2026
Confidential. For internal use only.